Ecommerce in asia and the pacific united nations escap. Overviews of china, japan, korea, india and southeast asia markets indonesia. The ecommerce market encompasses the sale of physical goods via a digital channel to a private end user b2c. How to sell online to the worlds largest market kindle edition by bos, damien. Dec 18, 2015 southeast asia b2c e commerce market report 2015. Asiapacific is home to three of the top seven countries with the largest b2c ecommerce sales worldwide, according to the research results of.
India is also catching up, with one of the fastestgrowing ecommerce markets worldwide. This timeline shows the retail ecommerce sales figures in asia pacific from 2014 to 2015. Asiapacific is home to majority of world retail ecommerce market. My experiences in starting up his ecommerce platform the stumbling block during the early days of start up wish list for government to help ecommerce start up and growing the ecosystem in thailand and asean the strengths and weaknesses of thailand or asean policies in promoting ecommerce in the market my biggest concern in the next 35 years. Asia is set to surpass north america to become the worlds largest ecommerce market this year, according to the economist intelligence unit eiu. Ecommerce, global logistics, logistics, supply chain. Gains were fueled by retailer competition, falling prices and mobile shopping uptake among consumers. Southeast asia is home to five of the top 10 countries in the asiapacific region in terms of number of internet users. In the last twenty years, ecommerce has entirely revolutionized retail. Sparklabs global asia ecommerce report 2015 slideshare. South korea home to apacs thirdlargest retail ecommerce. An example of brands who targeted this new group of consumers are gucci and louis vuitton.
And while your weekly grocery shop or a book order might seem to have changed little in recent years, there is great innovation in ecommerce. This publication highlights the significant growth witnessed by the asia pacific b2c ecommerce market in the past years and reports on the differences and. Oct 15, 2015 this publication highlights the significant growth witnessed by the asia pacific b2c e commerce market in the past years and reports on the differences and similarities between the countries. Indicative of ecommerce growth in asia overall, total 2016 asia 500 online sales were up 54. Thus, global ecommerce sales are predicted to show 20% growth, which is a huge number for business and certainly a steady trend with no signs of decline. Jeff bezos shipped amazons first ever online book sale in 1995, and we consumers have never looked back. In its latest report, asia pacific online retail forecast, 2015 to 2020, forrester tips china and india as the largest and fastest growing e commerce markets, respectively, to fuel this growth, supported by japan, south korea and australia. Two of chinas ecommerce giants, tmall and, take up 70% of the online alcohol market in china. Mar 31, 2016 mobile commerce accounts for growing share of ecommerce transactions in the countries of asia pacific, particularly in southeast asia. Those figures give south korea the thirdlargest retail ecommerce market in asia pacific, after china and japan, and the seventhlargest retail ecommerce market worldwide.
According to the data released by iresearch, among e commerce market segments, b2b e commerce dominated the whole e commerce market in q1 2015 by occupying 75. Thailand is the second largest b2c ecommerce market in southeast asia in terms of sales and is projected to maintain this rank through 2025 due to a strong doubledigit growth rate, according to a recent report. In 2018, the ecommerce market value amounted to approximately 23 billion u. Mobile commerce inches upward in southeast asia emarketer. At present, the asia pacific region already leads the pack in global b2c ecommerce, according to a 2015 research and markets report. Forget china, theres an ecommerce gold rush in southeast. However, even as consumers increasingly embrace mobile purchase behaviors, research suggests mcommerce still makes up less than 40% of total transactions among digital retailers. We will invest whatever it takes to win, according to amazon india head amit agarwal. The 7 largest ecommerce companies in the world the. Wine is the major alcoholic beverage category sold online, typically with 60% to 70% share of online beverage alcohol sales, added iwsr. Feb 24, 2015 sparklabs global asia ecommerce report 2015 1. For the first time, the region will not only have the largest digital retail market in the world, but its share of global digital retail spend will also reach 52. Damien bos is a serial entrepreneur, author, speaker, and investor in asia. In this new publication, the germanybased specialist in b2c e commerce and online payment market intelligence reports on the current state and the potential of online retail in southeast asia.
Luxury ecommerce is booming in china marketing china. Inman, which started as an onlineonly womens fashion brand but has now opened 450 shops, shows why. Asia is the farthest down the ecommerce maturity curve. Dec 26, 2014 10 trends that will shape southeast asian ecommerce in 2015. Southeast asia is probably the hottest market in asia. Our 2020 asia report include trends, statistics, opportunities, sales data, market share, segmentation projections on the ecommerce market. What is the malaysian ecommerce market size in 2015 e27. This publication highlights the significant growth witnessed by the asia pacific b2c ecommerce market in the past years and reports on the differences and similarities between the countries. Asia to become worlds largest ecommerce market in 2015. Thailand second largest ecommerce b2c market in southeast. With such unique characteristics of each market, brands looking to enter the region need to.
Amazon has evolved as a global ecommerce giant in the last 2 decades. The prc is the largest ecommerce market globally, while japan is asias secondlargest ecommerce market and the fourthlargest in the world ecommerce europe 2015. Heres the breakdown of where the regions at and where its headed. Kearney estimates ecommerce market size of usd67 89 billion for asean in the future, with thailand, indonesia and malaysia, having biggest growth potential. Ecommerce sales in southeast asia in the next three years. The number of internet users in southeast asia, and particularly in the 6 largest asean countries, add up to create a largely untapped market. Developing ecommerce market entry strategies in asia pacific. Download it once and read it on your kindle device, pc, phones or tablets. Strong crossborder spending and delivery infrastructure key to boosting malaysias ecommerce growth. The hottest thing in chinas online shopping world is brickandmortar stores. Asiapacific b2c ecommerce delivery 2015 marketwatch. Discover all relevant facts and statistics on onlineshopping and e commerce worldwide now on.
Overviews of china, japan, korea, india and southeast asia markets indonesia, malaysia, thailand, vietnam. Sep 17, 2015 when you look at the market of 300 billion and project that the growth of e commerce is even faster than it was in china, because you have the explosion of mobile phones, i think we can get there. Though the singaporean e commerce market is more mature and the malaysian market is more dynamic, in indonesia, thailand, the philippines, and vietnam, e commerce is still at a very early stage and remains an important reservoir of growth for asean. The study found that the regions share of total retail sales had already surpassed that of western europe and north america. Reforms at the national, regional, and global levels 36. In asia, the rapid development of the ecommerce industry has been enabled by the increasing consumption of a burgeoning middle class and greater access to the internet.
Revenue is expected to show an annual growth rate cagr 20202024 of 7. Jul 03, 2018 southeast asias ecommerce market by the numbers. These were the mostused ecommerce apps in southeast asia in q3. Methodology of our thailand b2c e commerce market 2015 report in this country report, major trends in the b2c e commerce market, sales figures, b2c e commerce share of the total retail market, main online product categories, and relevant information about internet users, online shoppers and leading e commerce companies was included.
Over 50% of chinese consumers make online purchases on a monthly or more frequent basis. Southeast asia s ecommerce market by the numbers southeast asia s online shopping market is big and getting bigger. Use features like bookmarks, note taking and highlighting while reading online business in asia. The report is based on interviews with more than 11,000 consumers, conducted with private individuals in the age. With the imminent start of the governments national epayment system, aimed at making thailand a. It will give people onthego access to supermarkets, marketplaces, boutiques and niche stores. Annual sales have expanded significantly since 2015, jumping 47. The asiapacific ecommerce region apac accounted for 40 per cent of all ecommerce sales across the globe in the first quarter of 2017. They have launched their own ecommerce stores to sell their wide assortment of goods directly to customers in china. Nearly 83% of sales came from china alonethe biggest ecommerce market in the world. Will thailands ecommerce cashless boom disrupt asias. Smartphone price hike in india new rates of realme, xiaomi, other phones.
Asiapacific is the global leader in b2c ecommerces share of total retail sales, ahead of regions such as western europe and north america. Read how supply chains are adapting to serve a market increasingly driven by ecommerce and amazonlike business models. The republic of korea is asias thirdlargest retail ecommerce market, and seventh worldwide emarketer 2015a. Describes the major startups and companies for each market and the investor landscape.
Southeast asias online shopping market is big and getting bigger. A new ecommerce model is coming from the eastit is more advanced and it is spreading worldwide china is now the biggest ecommerce market. Indeed, the rise of ecommerce and digital retail channels in vietnam is one of the top trends to watch. Ecommerce, asia, canada, global logistics, materials handling. Theres a myopia blinding ecommerce players to the reality of opportunities in southeast asia. An efficient ecommerce marketplace requires information and communication technology infrastructureincluding internet access, speed. In this report, we explore the drivers of growth in vietnams retail sector, and take a look at.
The growth of ecommerce in southeast asia bloomberg. Furthermore, the proportion of online shopping increased to 21. Indias dharavi, one of the worlds largest slums, enters. China ecommerce and the internet of things marco gervasi on. Asiapacific b2c ecommerce market 2015 reportlinker. Embracing ecommerce in asia and the pacific asian development. Vietnamese ecommerce sees impressive results economy. Jun 22, 2015 theres a myopia blinding ecommerce players to the reality of opportunities in southeast asia. The 10 industrywide transformations impacting ecommerce in. In asiapacific, techsavvy consumers have already embraced the convenience of online shopping. Alibaba group, amazon, yahoo japa research and markets. Globally most ecommerce is comprised of businesstobusiness b2b exchanges. Everyone is looking at asian economies from under the shadow china casts on the economic landscape, which cant help but obscure the picture. The paperwork for the latest round, where only existing investors have.
Global ecommerce statistics of 2017 retail ecommerce sales worldwide were 2290 billion us dollars and are expected to rise to 2774 billion in 2018, according to statista. Other barriers to ecommerce success include internet access, shipping costs, high taxes and problematic delivery logistics. Published by molly moore, jan 8, 2020 this statistic presents the value of the ecommerce market in southeast asia from 2015 to 2019 and a forecast for 2025. We can also conclude that luxury ecommerce market in china is evolving and that this industry will mature in 2018. We begin by highlighting existing trends in the market, paying special attention to scope for foreign investment. Today, total online retail revenues in just five markets in asia pacific surpass the combined figure. In asia pacific, techsavvy consumers have already embraced the convenience of online shopping. How has this midsized midwestern region been so successful. In its absolute size, south koreas retail ecommerce market is most comparable with francesand those two countries are also growing their ecommerce markets at nearly identical rates, though emarketer expects growth in. How to sell online to the worlds largest market, a comprehensive guidebook to building online businesses specifically focussed on asian customers.
Strong background and deep pockets built on its early successes with books, amazon now has product categories that include electronics, toys, games, home and kitchen, white goods, brown goods and much more. The entrepreneurs and artisans from one of the worlds largest slums, dharavi pop. Developing ecommerce market entry strategies in asia pacific, advisory report 2015 compared to global markets in the west, countries in asia pacific vary widely on several levels. E commerce market e commerce is a strongly growing domain showing no signs of decline. With online shopping now accounting for almost 10% of total retail sales source. A quick look at the 2015 e commerce market in malaysia. Global b2c ecommerce sales are expected to rise through 2017. The changing face of ecommerce and logistics in asia pacific. Asia pacific was the largest region in the ecommerce market in 2019. Overview of ecommerce in southeast asia market analysis.
Report editor laurel west said the asian consumer market was largely driven by the rising independence and. Thailand b2c e commerce market 2015 mobile, social and crossborder commerce driving online retail. Developing ecommerce market entry strategies in asia pacific, advisory report 2015 foreword 1 snapshot of ecommerce in asia pacific 2 key characteristics of the asia pacific ecommerce landscape 2. Ecommerce in asia pacific to double in next 5 years. While cross border ecommerce cbec is an attractive channel for foreign businesses to sell to china, misunderstandings over how cbec in china works frequently end in costly disappointments and retreats from the market. Online shoppers in asia pacific value free shipping in a new market report by, asia pacific b2c ecommerce delivery 2015, the secondary market. A new ecommerce model is coming from the east it is more advanced and it is spreading worldwide china is now the biggest ecommerce market. This statistic presents the value of the ecommerce market in southeast asia from 2015 to 2018 and a forecast for 2025.
In this issue of vietnam magazine, we aim to provide readers with a complete understanding of vietnams ecommerce industry. Asiapacific b2c ecommerce market report 2015 analysis. Everyone is looking at asian economies from under the shadow china casts on the economic landscape. Since 2014 postnord has been conducting surveys of the european ecommerce market under the title ecommerce in. Retail in vietnam navigating the digital retail landscape. Our 2020 asia report include trends, statistics, opportunities, sales data, market share, segmentation projections on the e commerce market. The japanese ecommerce company operates an online mall for big brands in japan, but it also owns several ecommerce operations in other countries, including the u.
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